How To Bring Your Brand To The World. This was the theme of the second edition of Seed to Success, our early-stage entrepreneurs’ event, which took place on Thursday, October 17th, 2024. Our speakers, Daniel Halpin, WorkIQ’s Business Growth Manager, and Curtis Murray from the performance marketing agency InDigital, delivered two insightful talks covering all aspects of marketing. From tips on where to begin the journey to understanding current customer behavior, they highlighted the importance of the sector and key considerations when creating a brand.


Learn from the experts: How To Bring Your Brand to the World
With a creative background and years of experience in the marketing industry, Daniel shared seven tips to help early entrepreneurs take their ideas from paper to the world stage. He emphasized the importance of being ruthless with yourself, creating shortcuts, and developing a compelling story for your business. He also stressed the value of building a network and seeking help from experts. The entrepreneurial path can be lonely for many, but it doesn’t have to be.
Curtis, on the other hand, discussed how startups can maximize their marketing efforts and prepare for scaling. He shared valuable tips on understanding your audience and building a digital presence across multiple platforms. We learned that content is key, along with building relationships. Additionally, he mentioned that paid advertising can be an option when you’re ready. It’s crucial to understand your buyer’s journey and qualify your traffic.

After the talks, everyone was invited to join our Speed Dating sessions with the experts. Eoghan Powell, our Innovation Director, joined the tables alongside Daniel and Curtis for mentorship. Advice was shared while everyone enjoyed pizza in a friendly, cozy, and casual environment.
Seed to Success aims to bring together like-minded individuals to cultivate ideas and foster growth. It’s a celebration of innovation, creativity, and community. We hope all attendees connect, collaborate, and build lasting relationships.
Our Networking Space dressed to Seed to Success





Thank you to everyone who joined us. We appreciate you being part of this journey with us. We’re already looking forward to the next edition of Seed to Success. Stay tuned for updates and be part of a community where ideas truly bloom. For more information, visit our event page.
- Experience WorkIQ’s Innovation Centre with a Coworking Free Trial – Book Your Desk Today!
- Oxford Innovation Space Referral Scheme – refer a friend to WorkIQ today!
- PitchIQ – a transformative pitch series for South Dublin’s aspiring entrepreneurs
- Oxford Innovation Sessions: A New Series of Talks from tech leaders
- WorkIQ and TU Dublin: resources, events, and work experience for students